A practical August–October 2026 paid ads plan using a Traffic Campaign to warm audiences, test creative, and drive Landing Page Views, followed by a Lead Gen Campaign for conversion.
The recommended setup is one Traffic Campaign for warming, testing, and Landing Page Views, followed by one Lead Gen Campaign when assets, tracking, capacity, and follow-up are ready.
Use informational, relatable, and patient-relevant creative to warm local audiences and drive Landing Page Views to relevant Enso Dental pages.
Compare practical general-dentistry angles including new-patient check-ups, cleans, preventive care, first-visit information, and support for nervous or overdue patients.
Move the strongest approved service and patient-concern angles into conversion activity once Traffic data and the patient response pathway are ready.
If an Awareness campaign is already running, turn it off once Traffic and Lead Gen are both active to avoid overlapping activity and unnecessary spend.
A clear campaign structure, purpose-built creative, a direct booking pathway, and streamlined approvals will support efficient launch and optimisation.
Begin with practical general-dentistry creative for new patients, routine-care patients, families, and nervous or overdue patients. Prioritise North Perth, Mount Lawley, Highgate, Leederville, West Leederville, Mount Hawthorn, Joondanna, Coolbinia, Menora, Inglewood, and central Perth, aligned with appointment capacity.
More than 10 usable videos supports CBO: one Traffic Campaign, one ad set, multiple ads, and $25/day. Fewer than 10 uses one Traffic Campaign with multiple ad sets and one ad per ad set, using approximately $1.55 per ad set as allocation guidance within the approved campaign budget. Footage confirmation needed.
Direct appointment-ready patients to Enso Dental’s confirmed booking page, while treatment education can use the relevant approved service page. Confirm Meta access, Pixel and analytics, lead forms, notifications, privacy wording, and reception follow-up before launch.
A single nominated approver should check general-dentistry wording, check-up and clean descriptions, pricing or offer terms, patient imagery consent, and final ad copy before launch.
Use informational, patient-relevant, practical assets. Avoid funny, trending, or unrealistic concepts that do not support the campaign phase, service priority, and CTA.
August launches the Traffic Campaign, September introduces Lead Gen when ready, and October improves both using Landing Page Views, lead quality, and bookings. Tap any week for execution detail.
Use awareness, trust, relatability, and education as paid creative angles to drive Landing Page Views and identify useful service intent.
Traffic Campaign · General care · Learn More.
Traffic Campaign · Anxiety-friendly care.
Traffic Campaign · Preventive care · Learn More.
Traffic Campaign · Routine care · Learn More.
Refresh supported Traffic creative and introduce the Lead Gen Campaign within the total $25/day paid budget once capacity, tracking, approvals, and follow-up are ready. Turn off any existing Awareness campaign once both are active.
Lead Gen Campaign · General care · Request an Appointment.
Lead Gen Campaign · Preventive care · Request an Appointment.
Traffic + Lead Gen · General care.
Traffic + Lead Gen · Reduce friction.
Keep useful Traffic creative active, improve Lead Gen quality, and test approved consultation-led service directions without adding separate Awareness or Retargeting campaigns.
Traffic Campaign · General bookings · 25 km.
Full funnel · Anxiety-friendly care.
Traffic + Lead Gen · Preventive care.
Summarise what to maintain, increase, refresh, pause, or expand next.
Confirm the usable video count, launch the Traffic Campaign in August, introduce Lead Gen when conversion readiness is established, and optimise both using qualified-enquiry and booking data.
Traffic Campaign warms audiences, tests paid creative, and drives Landing Page Views. Lead Gen Campaign converts supported service demand when the account is ready. Awareness and relatability remain creative angles; no separate Retargeting campaign is required. Any existing Awareness campaign should be turned off once Traffic and Lead Gen are active.